Qatar’s Prime Minister Opens DJWE Featuring Over 500 Brands from 30 Countries

DOHA — September 29, 2026

In a significant development for the luxury jewelry sector, Qatar’s Prime Minister, Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani, inaugurated the Doha Jewelry and Watches Exhibition (DJWE) today. The event, which is being held at the Doha Exhibition and Convention Center, features over 500 brands from 30 countries, marking a pivotal moment in the global luxury market.

The DJWE, a premier event in the Middle East, serves as a platform for showcasing the latest trends in jewelry and watchmaking. This year’s exhibition is particularly notable for its international participation, reflecting the growing influence of Qatar as a hub for luxury goods and services. The Prime Minister’s presence underscores the government’s commitment to enhancing Qatar’s position in the luxury market.

The exhibition is expected to attract thousands of visitors, including industry professionals, collectors, and luxury enthusiasts. It will run from September 29 to October 5, 2026, providing ample opportunity for networking and business development within the luxury sector.

Among the brands represented are renowned names such as Cartier, Bulgari, and Chopard, alongside emerging designers eager to make their mark in the industry. The event is not only a showcase of exquisite craftsmanship but also a reflection of the evolving tastes and preferences of luxury consumers worldwide.

The DJWE is particularly significant in the context of Qatar’s broader economic strategy, which aims to diversify its economy beyond oil and gas. By promoting luxury goods, Qatar is positioning itself as a key player in the global market, attracting investment and tourism.

This year’s exhibition is receiving heightened attention due to the increasing demand for luxury jewelry, which has seen a resurgence post-pandemic. According to market analysts, the global luxury jewelry market is projected to grow significantly, driven by rising disposable incomes and a growing appetite for unique, high-quality pieces.

As the DJWE unfolds, industry experts will be closely monitoring trends and consumer behavior, which could influence future collections and marketing strategies. The event not only highlights the current state of the luxury jewelry market but also sets the stage for future innovations and collaborations.

Looking ahead, the success of the DJWE could lead to increased investment in Qatar’s luxury sector, potentially resulting in more exhibitions and events that further establish the country as a leading destination for luxury goods. The outcomes of this year’s exhibition may also prompt discussions on regulatory frameworks and support for local artisans and businesses in the luxury market.

Source: The Peninsula Qatar