Luxury Jewelry Box Brand Trove Arrives in New York Just in Time for the Holidays

Trove Flagship: A Jewel in the Heart of West Village

Trove has just elevated the jewelry experience to new heights with the launch of its flagship store in New York City. Located in the charming West Village, this first U.S. location is not just a retail space; it is a reimagined treasure chest that combines elegance with modern design. With its olive velvet walls, towering glass cabinets, and a private lounge for exclusive viewings, Trove sets the stage for showcasing your most cherished pieces in a way that feels both luxurious and intimate.

A Warm and Inviting Atmosphere

The design philosophy behind Trove’s flagship is centered on warmth and comfort. Seth Gravelyn, the brand’s director, emphasizes the importance of creating an environment that feels like trying on jewelry at home with a friend. This inviting atmosphere is enhanced by thoughtful touches, such as a ‘dressing table’ moment for clients to enjoy while selecting their favorite pieces. The store is designed to make every visitor feel special, turning the act of choosing jewelry into a memorable experience.

The Art of Preservation

Founded by Melbourne-based designer Hannah Ward, Trove has transformed the preservation of cherished belongings into an art form. The brand is dedicated to safeguarding not just jewelry but also precious objects and family heirlooms. Through a partnership with serial entrepreneur Jen Rubio, Trove is making its mark in the U.S. market, bringing its unique approach to lacquerware and design to a new audience.

What truly sets Trove apart is its unwavering commitment to meticulous craftsmanship. Each Trove box is a labor of love, taking up to six months to create due to its unique structure and lacquered finish. This dedication to quality is evident in every piece, ensuring that your treasures are not only beautifully displayed but also well-protected.

Designer in Residence Program

The New York flagship introduces an exciting initiative: the Designer in Residence program. This innovative concept allows guests to purchase curated collections from both emerging and established designers, providing them with an intimate space to showcase their work. Gravelyn explains that the program was born from a desire to support creativity and craftsmanship in the jewelry industry.

The first designer to take the spotlight in this program is high jeweler Fernando Jorge. Known for his organic, fluid shapes and signature Brazilian aesthetic, Jorge’s collections are not just jewelry; they are true art forms that are highly collectible. Gravelyn notes, "We collaborate with artists whose pieces epitomize this," highlighting Trove’s commitment to curating exceptional talent.

A Landmark in West Village

Now open to the public at the corner of Bank and West 4th, Trove’s flagship store is poised to become a landmark in the West Village—a neighborhood renowned for its timeless heirlooms and exquisite design. The store invites visitors to explore a world where jewelry is not merely an accessory but a cherished part of personal history.

As Trove continues to redefine the jewelry experience, it stands as a testament to the beauty of craftsmanship and the importance of preserving what we hold dear. Whether you are a local or a visitor, a trip to Trove promises to be an enchanting journey into the heart of elegance and artistry.

Conclusion

With its flagship store in West Village, Trove has successfully created a space that celebrates the art of jewelry while fostering a sense of community and connection. The combination of exquisite design, meticulous craftsmanship, and a warm atmosphere makes Trove a must-visit destination for anyone who appreciates the beauty of fine jewelry and the stories behind them. As the brand continues to grow and evolve, it remains dedicated to its mission of preserving cherished belongings, ensuring that every piece tells a story worth sharing.