Northstar Travel Group Launches GTM Luxury Event: Travel Weekly

Northstar Travel Group Expands into Luxury Market with Global Travel Marketplace Luxury

In an exciting development for the luxury travel sector, Northstar Travel Group, the parent company of Travel Weekly, has announced the expansion of its Global Travel Marketplace (GTM) franchise into the luxury market. The inaugural Global Travel Marketplace Luxury event is set to take place at the stunning JW Marriott Desert Ridge in Phoenix, Arizona, from July 28 to 30, 2025. This event promises to be a game-changer for travel advisors and suppliers in the luxury segment.

A New Standard for Luxury Travel Events

The GTM Luxury event will follow the successful format established by GTM and GTM West, focusing on creating a highly curated and intimate atmosphere. Attendees can expect structured one-on-one meetings between travel advisors and suppliers, exclusive boardrooms, and ample networking opportunities. This format is designed to facilitate direct connections, allowing luxury travel advisors to engage with suppliers who cater to high-net-worth clients.

Alicia Evanko-Lewis, Northstar’s executive vice president of global events, emphasized the significance of this new venture. "GTM Luxury will set a new standard for luxury travel events," she stated. By merging the proven GTM formula with the specific needs of the luxury travel market, the event aims to foster lasting relationships and drive substantial growth for all participants.

Rigorous Application Process for Advisors

To maintain the exclusivity and quality of the event, travel agency owners and advisors interested in attending GTM Luxury must meet specific criteria. Applicants are required to have an existing network of high-net-worth clients, a minimum of two years of sales experience in luxury travel, and a proven track record of luxury sales ranging from $800 to $1,000 per person, per day. This rigorous application process ensures that only the most qualified advisors participate, enhancing the overall experience for both advisors and suppliers.

A Diverse Range of Suppliers

The supplier lineup for GTM Luxury is set to include a wide array of high-end offerings. Attendees can look forward to engaging with representatives from luxury hotels and resorts, private jet and yacht charter services, luxury tour operators, destination management companies, tourism boards, and high-end adventure providers. Additionally, premium lifestyle and wellness brands, as well as luxury cruise lines, will be present, creating a comprehensive marketplace for luxury travel.

Mary Pat Sullivan, Northstar’s executive vice president of marketing and partnerships, highlighted the motivation behind launching GTM Luxury. "The launch of GTM Luxury is a direct response to the increasing rise of the travel advisor in today’s consumer travel marketplace," she explained. Northstar aims to be at the forefront of championing travel and supporting essential industry connections and relationships.

Future Opportunities and Events

Applications for travel advisors to participate in GTM Luxury will open in early 2025, providing ample time for interested parties to prepare. Suppliers looking to attend can reach out to Emmy Smotrys at Northstar for more information.

In addition to GTM Luxury, Northstar continues to host other significant events in the travel industry. GTM West is scheduled for June 17 to 19, 2025, at La Quinta Resort & Club in Palm Springs, California, while the flagship GTM will take place at the Diplomat Beach Resort in Hollywood, Florida, from July 10 to 12, 2025.

Conclusion

The introduction of the Global Travel Marketplace Luxury event marks a pivotal moment for Northstar Travel Group and the luxury travel industry as a whole. By creating a dedicated platform for luxury travel advisors and suppliers, Northstar is not only responding to the evolving landscape of travel but also setting the stage for future growth and innovation in the luxury market. As the event approaches, anticipation builds for what promises to be a transformative experience for all involved.