Candere Founder Rupesh Jain Unveils Lucira: A New Lab-Grown Diamond Jewelry Brand Capitalizing on Industry Growth

Lucira: A New Era in Fine Jewelry

New Delhi, 24th April 2025 – The world of fine jewelry is on the brink of transformation, thanks to Rupesh Jain, a visionary entrepreneur who previously revolutionized the online jewelry market with Candere. Following its successful acquisition by Kalyan Jewellers, Jain is back with a groundbreaking venture: Lucira. This modern lab-grown diamond jewelry brand is designed for the conscious, design-forward consumer, and aims to redefine how individuals engage with fine jewelry.

The Philosophy Behind Lucira

Lucira positions itself as the “Rings King,” focusing on significant life events such as proposals, weddings, anniversaries, and personal achievements. The brand is built on a powerful idea: luxury can be both meaningful and responsible. Drawing inspiration from the Latin word "Lucent," which means “to shine,” Lucira embodies purity and brilliance while committing to illuminate life’s most cherished moments. The brand merges heritage craftsmanship with cutting-edge innovation, utilizing AI-led personalization and certified lab-grown diamonds to foster trust and intimacy in an industry often characterized by opaqueness.

The Rise of Lab-Grown Diamonds

The launch of Lucira comes at a pivotal moment when lab-grown diamonds are reshaping the fine jewelry landscape, both in India and globally. These diamonds are chemically, physically, and visually identical to their mined counterparts, offering the same brilliance and longevity at a significantly lower financial cost. Lucira diamonds are certified by reputable organizations such as IGI, GIA, SGL, and Hallmark, ensuring complete transparency and quality assurance. Each piece is handcrafted by skilled artisans who blend traditional techniques with contemporary elegance, creating jewelry that celebrates individuality and connection.

A Seamless Shopping Experience

Currently available online with nationwide delivery, Lucira is set to introduce flagship experience stores in key metropolitan areas, followed by an ambitious retail expansion across India and into global markets. The brand’s phased omnichannel growth strategy positions it to become India’s first global lab-grown diamond luxury house.

Rupesh Jain emphasizes the importance of a premium, design-led fine jewelry destination that begins online and extends into beautifully curated physical spaces. With features like AI-powered customization and virtual try-ons, Lucira meets the needs of a digitally native, value-conscious, and experience-driven customer base. The upcoming flagship stores will blend technological ease with the emotional resonance of physical touch, creating a unique shopping experience.

A Focus on Bridal Jewelry

Lucira is carving a niche in the fast-evolving bridal jewelry market, with a keen focus on solitaires, bespoke engagement rings, eternity bands, and convertible pieces for everyday wear. The brand has introduced five exclusive signature cuts, each meticulously designed to maximize light, emotion, and brilliance. These rings are not merely adornments; they are declarations of love, symbols of milestones, and heirlooms reimagined for a new generation.

Shaping the Future of Fine Jewelry

For Rupesh Jain, Lucira represents more than just a business comeback; it is a vision for the future of fine jewelry where innovation, ethics, and emotional resonance converge. India’s robust diamond manufacturing ecosystem, coupled with supportive government policies, provides an ideal backdrop for Lucira’s ambitions. Jain believes that India is uniquely positioned to emerge as a major supplier and brand builder in the global lab-grown diamond market, which has already seen strong demand in international markets.

Conclusion

As Lucira prepares to make its mark on the fine jewelry industry, it stands as a testament to the evolving landscape of luxury. By prioritizing ethical practices, innovative design, and emotional connections, Lucira is not just creating jewelry; it is shaping the narrative of what luxury means in today’s world. With its commitment to meaningful moments and responsible luxury, Lucira is poised to become a household name in the realm of fine jewelry, resonating with consumers who value both beauty and purpose.