A Timeless Reinvention
In the ever-evolving world of horology, few pieces have captured the essence of innovation and nostalgia like the Amida Digitrend. Originally introduced in 1976, this avant-garde timepiece has undergone numerous transformations, each reflecting the brand’s commitment to craftsmanship and design. The latest iteration, the Digitrend OSII Black, is not just a watch but a statement of contemporary elegance, now enhanced with luminescent capabilities.
Illuminating the Future
At the heart of the Digitrend OSII Black lies a groundbreaking feature: an open sapphire hood showcasing the intricate workings of its movement. This timepiece utilizes a light-reflecting display (LRD) technology, allowing digital numerals to glow with the help of Super-LumiNova. This advancement not only elevates its aesthetics but also enhances its functionality, making it easier to read in low-light conditions—a significant upgrade for the driving watch genre.
Design Evolution and Craftsmanship
The artistry of the Digitrend OSII Black extends beyond its luminous display. Amida has reimagined the sapphire hood, crafting it from a single piece of material to maximize light entry, ensuring optimal illumination of the watch’s features. The movement display has also been refined, now adorned with a sophisticated black DLC coating that accentuates its unique architecture.

Gone are the previous vibrant color accents, replaced with more understated orange engravings that complement the white lumed numbers. This thoughtful design choice lends the watch a refined and modern aesthetic, appealing to collectors and enthusiasts alike.
Heritage Meets Modernity
Amida’s journey is a testament to the resilience of Swiss watchmaking. The brand’s co-founder, Matthieu Allègre, emphasizes that the ongoing enhancements to the Digitrend line should not be perceived merely as refinements. Instead, they embody a vision of what the collection might have become had it not been impacted by the Quartz Crisis of the 1980s. This narrative of perseverance and innovation resonates deeply within the timepiece, making it a true collectible that honors its heritage while embracing the future.
Investment in Distinction
Limited to just 150 pieces, the Digitrend OSII Black is more than a luxurious accessory; it is an investment in a distinct segment of horological art. Priced at CHF 5,150 on an Alcantara strap or CHF 5,500 on a steel bracelet, this timepiece reflects the unique elements of high-quality Swiss craftsmanship. The proprietary jump-hour module, combined with its captivating display, ensures that it stands out in any collection.
While the automatic movement, powered by the Soprod Newton P024 caliber, offers a modest 38-hour power reserve, its allure lies in its design and functionality rather than sheer technical prowess. Water-resistant up to 50 meters, the Digitrend OSII Black is not just for display but is also built for practicality—a perfect fusion of form and function.

A Unique Statement Piece
The Amida Digitrend OSII Black is more than just a timepiece; it is an invitation to embrace individuality. With its quirky design and innovative features, it speaks to a lifestyle that values both aesthetics and practical functionality. As Miami’s vibrant scene thrives on uniqueness and luxury, this watch embodies the spirit of the city—bold, eclectic, and unapologetically stylish.
For those seeking a watch that not only tells time but also tells a story, the Digitrend OSII Black offers an unparalleled blend of heritage, modernity, and artistry. As we welcome this luminous addition to the world of horology, it stands as a beacon of what the future holds for timekeeping—a perfect marriage of past and present, designed for the discerning collector.









Editorial note: This article was created by A Bit Lavish Miami’s Magazine as an original editorial reinterpretation based on publicly available reporting. Original source: hodinkee.com. Read the original article here: https://www.hodinkee.com/articles/amida-digitrend-osii-black-now-with-lume-live-pics.
Images are used for editorial reference with source credit. If an image requires correction or removal, please contact A Bit Lavish.
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