Walking down the pit lane towards the Red Bull garage, I get chatting to a guy, thanks to the watch on his wrist (it was a Monaco), who tells me about his love for F1 and how special it is to stand close enough to these machines that you can feel their engines through your chest. At one point, I asked him, "Which race haven't you been to yet that you're dying to attend?" "I'd love to get to Spa one day, but honestly? This is it. Silverstone is the home of it all. It's hard to beat this place." Over the past five years, F1 has undergone a revitalization I don't think any other sport can match. Fuelled by Netflix's Drive to Survive, a crop of drivers who've opened up more of themselves than any generation before them, and no shortage of on-track drama, the fan base for the sport hasn't just increased; it's evolved in ways that have changed who actually shows up at races. It's that diversified, culture-conscious crowd that TAG Heuer's return as Official Timekeeper is clearly aimed at. TAG Heuer has timed Oracle Red Bull Racing since 2016, through all four of Verstappen's titles, but in 2025 the brand's role in F1 became much bigger. TAG Heuer became the sport's Official Timekeeper as part of a huge move by LVMH across the entire paddock, a ten-year partnership that also brought Louis Vuitton and Moët & Chandon into Formula 1. Silverstone earns its place at the centre of that story more than any other stop on the calendar. It's one of only four circuits still on the grid that were there at the start of F1 in 1950: Monaco, Spa and Monza are the others. It's the closest thing F1 has to a home game, not just for the British drivers on the grid. We attended on Saturday, meaning the Sprint and Qualifying were within a few hours of each other, followed by F1 Academy later in the day. Lewis Hamilton of Scuderia Ferrari HP lining up in P1 for the start of the Sprint. Soon after arriving, we're headed straight for a pit lane walk, and as we make our way towards the Red Bull garage, it's easier to follow your ear than to look at the opposing crews practising stops. The team has a habit of playing music loud enough to reach their competitors, a tradition that took on even greater significance following the death of Dietrich Mateschitz, the late co-founder, whose love of music and atmosphere was well known. Every other team on the grid knows exactly where Red Bull is standing, and walking into the garage felt more like walking into a bar than a place of work. All eyes on Red Bull. What's particularly notable about TAG Heuer is that its tie to F1 didn't start with a sponsorship contract, setting it apart from most brands that do hospitality laps in this sport. Before Heuer had signed anything with a team, Jochen Rindt was already racing in a Heuer Autavia in the late 1960s, wearing it because he wanted to, not because anyone was paying him to. That's the seed the whole relationship grew from: a driver's own watch. Fifty-odd years on, it's worth remembering that under all the trackside branding and Paddock Club activations sits one of the most genuinely earned partnerships in sport. What follows is a peek behind the curtain at one of the biggest sporting stages, through the cars up close, on track, and, just as much, at people's wrists. The TAG Heuer Monaco Skeleton in Black DLC Titanium. A glimpse at the Silverstone paddock, more on that soon. The start of many fan favourite, the TAG F1 Solargraph in Red. A well-equipped Red Bull garage. Giving the crowd a few practise pit stops to watch. Legendary British F1 reporter, Ted Kravitz, was naturally on location. As was the notebook used in his Sky Sports F1 segment 'Ted's Notebook', and the ever-reliable Casio F105W. An AP Royal Oak 15400ST in the sun, hard to beat. As part of the Battle of Britain Memorial Flight (BBMF), this C-47 Dakota ZA947 made for a pleasant surprise. This is actually a rare 1942 Douglas-built military transport aircraft. Not your normal Breitling Chronomat, but the Super Chronomat 44 Four-Year Calendar. Is F1 really F1 without a Monaco? Here is the new titanium edition released at Watches and Wonders this year. Where's Waldo: TAG Connected Silverstone 2026 Edition. There's always time for a group wrist shot. The new H.Moser & Cie. Pioneer Centre Seconds Spiced Aqua. This might look like a run-of-the-mill IWC Ingenieur 35 in yellow gold, but the owner? Richard Benc of Studio Underd0g, who tapped me on the shoulder in the Paddock Club. A British classic at the British classic: the Omega NTTD Bond Seamaster. Max's Red Bull ahead of the Sprint race. You never truly know what you'll find on people's wrists, but the Patek Philippe 5224R surprised even me. Bridging one iconic British sporting event to another, a Wimbledon dial Datejust catching the rays. Sprint prep. A Datejust, but mother-of-pearl and diamonds. A quick glance at the wrist tells us we're just minutes away from the start of the Sprint. At the F1, watches entirely lean into their function but few more than the TAG Connected Calibre E5 x Formula 1® Edition. Red Bull's hospitality is one of the largest at the Grand Prix. There weren't too many vintage watches on wrists, but I locked eyes with this lovely Carrera GMT instantly – this is from the 1964 Re-Edition era in the 1990s/2000s, a hidden gem of a collection. Here in the UK we really know how to lean into a cliché. Getting up close and personal with a driver's wheel (this isn't a real one as people kept breaking them during garage tours). Max's car post Sprint where he finished P6. A surprising spotting comes courtesy of Vertex, and this Bronze 36. At the other end of the spectrum, there was an Aquanaut 5268. Ex-driver and current manager of McLaren's Oscar Piastri, Max Webber about to begin a piece to camera (wearing his Daytona). The pleasantly surprising spots just keep coming, this time in the form of a Lange 1815 Up/Down. While everyone waited for the start of qualifying, there was just enough time for a quick game of F1 Uno. In the meantime, F1 Academy Driver for TAG Heuer, Megan Bruce, joins us wearing her F1 Solargraph both on the wrist and on her helmet. IWC spotted. Even a Cartier made an appearance. As did one Mr. James Stacey will approve of: an analog/digital Casio. The Sprint winner, Kimi Antonelli, for Mercedes-AMG PETRONAS Formula One leaving the pits. One more Royal Oak, for good luck. Sir Lewis Hamilton.
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