A Unique Collaboration in Watchmaking
In the ever-evolving world of horology, collaborations often serve as a breath of fresh air, introducing new perspectives and creative expressions. The Citizen Tsuyosa seconde/seconde/ exemplifies this dynamic, emerging not just as a product but as a narrative that challenges conventional watch design. This partnership is not merely a marketing ploy but a genuine alignment of creative ethos.
The Tsuyosa: A Canvas for Creativity
First introduced in 2022, the Citizen Tsuyosa quickly gained acclaim for its balanced design and approachable pricing. With a 40 mm automatic movement housed in a sleek tonneau-like case, it seamlessly blends sophistication with wearability. The integrated bracelet enhances its aesthetic appeal, making it a versatile choice for both seasoned collectors and those new to the world of fine watches.
Reimagining Tradition
Romaric André, the creative force behind seconde/seconde/, has taken the Tsuyosa and transformed it into a canvas of retro-inspired expression. The latest iteration features a distinctive dial, where the minute hand is ingeniously reimagined as a katana, a nod to the pixel art style of early Japanese video games. This playful yet purposeful design not only captivates the eye but also engages the wearer in a dialogue about the passage of time.

Craftsmanship Meets Conceptual Art
What sets this collaboration apart is its depth. Instead of merely applying surface-level changes, André has infused the watch with a thoughtful narrative. The indices on the dial appear to be sliced, a visual metaphor that resonates with the watch’s theme of time as an art form. The caseback bears the inscription, “Being smaller has never stopped Minutes from slicing Hours into pieces,” encapsulating the essence of this piece.
More Than Just a Timepiece
While the Citizen Tsuyosa is not about mechanical complexity—housing the reliable Caliber 8210 with automatic winding and a 42-hour power reserve—it excels in delivering a wearable piece of art. The price point, under $500, makes it accessible without compromising on the richness of its design narrative. In a market where exclusivity is often equated with complexity, the Tsuyosa challenges that notion.
A Broader Context of Collaboration
The Tsuyosa seconde/seconde/ stands as a testament to what true collaboration can achieve—melding nostalgia with innovation. Beyond the world of watchmaking, similar partnerships across various industries illustrate the power of joint creativity. From fashion to sports, the most compelling collaborations are those where each party contributes a unique vision, resulting in a synthesis that transcends the sum of its parts.
As Miami continues to be a melting pot of culture and creativity, it mirrors the ethos of the Tsuyosa. The watch not only serves as a reflection of personal style but also as a conversation starter, inviting wearers to explore the intersections of art, design, and timekeeping.











Editorial note: This article was created by A Bit Lavish Miami’s Magazine as an original editorial reinterpretation based on publicly available reporting. Original source: hodinkee.com. Read the original article here: https://www.hodinkee.com/articles/the-citizen-tsuyosa-secondeseconde.
Images are used for editorial reference with source credit. If an image requires correction or removal, please contact A Bit Lavish.
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