Bailey’s Fine Jewelry Purchases Another Independent Jeweler in North Carolina

Bailey’s Fine Jewelry Expands to Charlotte with Acquisition of Morrison Smith Jewelers

In a significant development for the jewelry landscape in North Carolina, Bailey’s Fine Jewelry has announced its acquisition of Morrison Smith Jewelers, a well-established independent jeweler in Charlotte. This strategic move not only marks Bailey’s expansion into the Queen City but also signifies the merging of two family-owned businesses with deep roots in the community.

A Legacy of Family-Owned Excellence

Bailey’s Fine Jewelry, founded in 1948 by Clyde Sr. and Ann Bailey, has built a reputation for quality and exceptional customer service over the decades. With locations in Raleigh, Rocky Mount, Cary, and Greenville, the company has become a staple in North Carolina’s jewelry market. The recent acquisition of Morrison Smith Jewelers, which has served the Charlotte community for over 70 years, is a natural progression for Bailey’s as it seeks to extend its legacy.

The connection between the Bailey and Smith families runs deep. Charles Smith, the father of former Morrison Smith President Chuck Smith, was a mentor to Clyde Bailey. This long-standing relationship adds a personal touch to the acquisition, making it more than just a business transaction. “The relationship between the two families has spanned decades, making this transition a natural and meaningful evolution,” Bailey’s stated.

Transitioning with Care

Bailey’s Fine Jewelry has already taken over operations at Morrison Smith and is working closely with the existing team to ensure a seamless transition. A spokesperson for Bailey’s confirmed that the store will eventually adopt the Bailey’s name, but the commitment to maintaining Morrison Smith’s legacy of quality and service remains a top priority. Chuck Smith emphasized the importance of finding a company that aligns with their family values and dedication to customer service, stating, “The parallels between Morrison Smith and Bailey’s are numerous, and we knew it would be a great fit for everyone.”

Enhancing Offerings for Charlotte Residents

As part of the acquisition, Bailey’s plans to continue offering Morrison Smith’s renowned repair and custom design services while expanding its assortment of bridal and designer jewelry. This move is expected to enhance the shopping experience for Charlotte residents, who can look forward to a broader selection of high-quality pieces.

Trey Bailey, president of Bailey’s Fine Jewelry and a third-generation owner, expressed enthusiasm about the acquisition. He noted that Morrison Smith Jewelers is “synonymous with quality and excellence in the Charlotte market.” Bailey’s aims to honor the legacy of Morrison Smith while introducing the unique Bailey’s experience to new customers.

Looking Ahead: Grand Opening and Community Engagement

Bailey’s Fine Jewelry is planning an official grand opening and other community events later this year to celebrate its new presence in Charlotte. This initiative not only aims to introduce the brand to local residents but also to engage with the community that Morrison Smith has served for generations.

With eight locations now under its belt, including seven in North Carolina and a by-appointment-only studio in Los Angeles, Bailey’s Fine Jewelry is poised for continued growth. The acquisition of Morrison Smith Jewelers is a testament to the enduring values of family, quality, and community service that both businesses share.

Conclusion

The acquisition of Morrison Smith Jewelers by Bailey’s Fine Jewelry represents a significant milestone in the jewelry industry in North Carolina. As these two family-owned businesses come together, they bring with them a rich history and a commitment to excellence that will undoubtedly benefit the Charlotte community. With plans for expansion and a focus on maintaining high standards of service, Bailey’s is set to make a lasting impact in its new home.