Dez Derry Broadens Investment Portfolio by Acquiring Stake in Luxury Travel Experience Brand

Dez Derry Expands Investment Portfolio with Le Blanq

In a strategic move that highlights the intersection of luxury travel and cycling, North West entrepreneur Dez Derry has taken a significant stake in Le Blanq, a London-based luxury travel experience provider. This investment marks a new chapter in Derry’s entrepreneurial journey, as he seeks to diversify his portfolio and tap into the burgeoning market of experiential travel.

A Proven Entrepreneurial Background

Derry’s entrepreneurial journey began in 2012 when he founded mmadigital, a specialist digital agency focused on customer acquisition leads for the legal sector. The agency later rebranded as Blume and gained traction in the market, ultimately being acquired by Sun Capital in 2022. After stepping back from Blume in February 2024, Derry has turned his attention to new ventures, including his recent involvement with Le Blanq.

The Allure of Le Blanq

Founded in 2021, Le Blanq is not just another travel company; it is a unique provider of luxury cycling experiences that combine high-end cycling getaways with Michelin-star gastronomy. The company was co-founded by a trio of impressive figures: former professional cyclist and global sports marketing executive Justin Clarke, renowned chef Ashley Palmer-Watts of the Fat Duck, and Sean Yates, a former Tour de France stage winner and Team Sky Directeur Sportif. Together, they have crafted exclusive events that allow clients to "ride with legends, dine with greats."

A Growing Market for Cycling and Fine Dining

Derry’s investment comes at a time when cycling is experiencing a renaissance, often being dubbed "the new golf." With the increasing popularity of cycling as both a sport and a leisure activity, coupled with the established sectors of fine dining and travel, Le Blanq is well-positioned to capitalize on these trends. Derry believes that the combination of cycling, gourmet dining, and access to cycling stars creates a powerful offering with immense potential for international growth.

The Vision for Growth

Derry’s involvement with Le Blanq extends beyond mere investment; he has joined the advisory board of the company, where he will play a crucial role in shaping its future. His investment will support the firm’s ambitious growth plans, particularly as it prepares for the second year of its successful Joyride Festival. Launched in 2024, this festival will not only feature cycling events but also incorporate a wellness program and live music, headlined by renowned DJ Pete Tong, during its Ibiza weekend event.

A Unique Experience for Clients

Le Blanq has carved out a niche in the experiential travel market by offering unique events that blend health, wellness, food, and travel. Justin Clarke, the co-founder, emphasizes that the company has spent four years refining its offerings to create experiences that resonate with clients who seek to indulge in culture while expanding their networks. Derry’s firsthand experience with Le Blanq’s trips has reinforced his belief in the company’s mission and the meticulous attention to detail that goes into each event.

A Strong Advisory Board

Derry is not alone in his belief in Le Blanq’s potential. The advisory board includes notable figures such as Simon Mottram, founder and former CEO of Rapha; Simon Kimble, executive chairman and founder of Clarion Events; and Tim Ashton, founder and creative director of Antidote, one of the UK’s leading creative agencies. This diverse group of advisors brings a wealth of experience and insight, further strengthening Le Blanq’s position in the luxury travel market.

Conclusion

Dez Derry’s investment in Le Blanq signifies a promising venture into the luxury travel sector, particularly as it relates to cycling and fine dining. With a strong leadership team, a unique offering, and a growing market, Le Blanq is poised for success. As Derry and his team work to expand the brand’s reach, the combination of cycling, gourmet experiences, and exclusive access to cycling legends is sure to attract a clientele eager for unique and memorable adventures.