From Mumbai House Parties to Creating Unforgettable Experiences

Vedant Mahajan: A Trailblazer in Event Management

Vedant Mahajan, at just 26 years old, has become a beacon of innovation in the event management industry. As the founder of MVM Entertainment, he has redefined the nightlife and social event landscape, creating extraordinary experiences that resonate with the Indian diaspora and beyond. His journey is a testament to how passion and vision can transform an industry.

Entrepreneurial Journey

Vedant’s entrepreneurial journey began in 2016 in Mumbai, where his love for curating unforgettable events took root. Coming from a family with a background in textiles and politics—his great-grandfather was the Chief Justice of India—Vedant’s path was not initially clear. He lacked formal education in event management but found his calling during his college years. As part of the organizing committee for college festivals, he became fascinated with the intricacies of event planning.

In his youth, when he was too young to enter clubs, he began hosting house parties, meticulously arranging everything from food and décor to music and entertainment. This early experience led him to recognize a burgeoning opportunity in the event space. “Slowly, we came to be known as the party guys,” he recalls, noting how clubs and promoters began approaching him for event hosting. This marked the inception of MVM Entertainment in Mumbai, a venture that started with no connections or funds but quickly gained traction.

Expanding Horizons

As MVM Entertainment grew, it hosted numerous events at prestigious venues such as Taj Land’s End, Four Seasons, and St. Regis, featuring international artists like 88 Glam and Murdabeats. The turning point came when Vedant moved to London to pursue a master’s degree at University College London (UCL). Faced with the challenges of an intimidating nightlife scene, he identified a gap in the market for events catering to the Indian diaspora.

Recognizing the difficulties international students faced in navigating London’s expensive clubbing scene, he launched MVM Entertainment in the city. “We needed to give the international students a place where luxury meets comfort,” he explains. Unlike typical desi nights, MVM offered a curated experience with the right crowd and music, ensuring attendees could connect with like-minded individuals.

Curating Exclusive Experiences

MVM Entertainment quickly gained popularity, with celebrity guests like Ranveer Singh and Kanika Kapoor attending events. The company became a social media sensation, especially with large-scale events like the London Holi party. Each event is a seamless blend of luxury, culture, and innovation, reflecting Vedant’s vision of redefining entertainment.

MVM stands out with its star-studded events, attracting high-profile personalities, including Bollywood actors, rappers, and sports stars. A recent highlight was hosting an event featuring Aryan Khan and Shah Rukh Khan’s luxury whiskey brand, D’YAVOL, further solidifying MVM’s reputation for exclusive, high-end experiences.

Global Expansion

Beyond London, MVM has expanded to Dubai, New York, Boston, Los Angeles, Toronto, and is set to launch in Chicago. Vedant takes pride in the company’s rapid growth, emphasizing the importance of understanding each market. “You need to take a deep dive to know the best clubs, figure out the right places to party, and study the audience,” he advises.

Today, MVM is at the forefront of hosting experiential events in iconic venues like Cirque Le Soir and Tape in London, and has collaborated with top venues in New York and Boston.

Future Aspirations

Vedant Mahajan is not resting on his laurels. MVM Entertainment has ambitious plans to expand its offerings and continue setting trends in experiential entertainment. “We want to take this to every big city in the world,” he states. His commitment to hard work is evident as he manages operations across five time zones, striving for excellence in every event.

In a world where experiences matter more than ever, Vedant Mahajan is poised to lead the way in creating transformative events that resonate with audiences globally. His journey serves as an inspiring example of how passion, vision, and relentless effort can redefine an industry.