PS: Redefining Luxury Travel by Bypassing the Airport Terminal
In an era where luxury travel is increasingly about the entire journey rather than just the destination, PS (formerly known as Private Suite) has emerged as a game-changer in the commercial aviation landscape. Since its inception in 2017, PS has transformed the way travelers experience airports, offering a seamless and exclusive alternative to the traditional terminal experience. With its unique offerings, PS allows passengers to bypass the crowds and security lines, providing a serene and private environment that caters to the needs of discerning travelers.
The Journey So Far: From LAX to ATL – and Beyond
PS began its journey at Los Angeles International Airport (LAX), where it introduced the concept of private terminals within commercial airports—an idea that was virtually unheard of at the time. The vision was simple yet revolutionary: to deliver the refined service and personalized experience typically reserved for private jet travelers to the commercial travel space. Since then, PS has served nearly 250,000 passengers, offering them an escape from the hustle and bustle of main terminals.
Upon arrival at PS, travelers are welcomed into luxurious private suites that can accommodate up to four guests. For solo flyers, the sophisticated communal lounge known as The Salon provides a perfect alternative. From the moment guests step out of their vehicles, they are treated to a VIP experience. Luggage is discreetly handled and seamlessly transferred to the aircraft, allowing guests to indulge in gourmet dining options and premium snacks before their flight.
One of the standout features of PS is its private chauffeured ride across the airfield to the gate in a custom BMW. Passengers can choose to board the aircraft at their convenience, either as one of the first or last to board, using a private stairway typically reserved for airport staff. This exclusive access is made possible through PS’s unique partnership with both TSA and Customs and Border Protection, enabling guests to navigate arrivals and departures with unparalleled ease.
Enter Groupe ADP: A New Era for PS and the Future of Luxury Travel
The recent acquisition of PS by Groupe ADP, a global airport operator managing 26 airports worldwide, marks a significant milestone in the evolution of luxury travel. Groupe ADP is renowned for its commitment to transforming airports from mere transit hubs into luxury destinations through its Extime brand. In 2023, the group handled an impressive 99.7 million passengers at Paris-Charles de Gaulle and Paris-Orly airports, along with 336.4 million passengers at airports abroad.
For PS, this partnership is a promising step forward, fueling growth and paving the way for innovations in upscale airport hospitality. Amina Belouizdad Porter, CEO of PS, emphasizes the evolution of the brand, stating, “When we started PS, we were initially in the security and logistics business. But demand for our services has evolved, and we’ve grown to deliver convenience and the elevated experience that’s become synonymous with PS.” With Groupe ADP as a partner, PS aims to extend its luxurious travel experience to international airports, enhancing its global footprint.
What’s Next for PS? Expanding the World of High-End Air Travel
With the backing of Groupe ADP, PS is poised to bring even more exclusive experiences to travelers around the world. This partnership not only positions PS to establish a global presence but also opens the door to innovations in airport hospitality that will redefine luxury travel. By integrating Groupe ADP’s Extime brand vision, PS is on track to create truly unique and upscale airport experiences for commercial passengers globally.
BJ Loessberg, a partner at TPG Growth, reflects on PS’s transformative impact on commercial travel, stating, “When we partnered with PS, we saw an opportunity to enhance the commercial flying experience for luxury travelers. PS’s strong performance reflects the leadership and vision of Amina and her team, and we’re proud of the success we’ve achieved together.”
Conclusion
As PS continues to expand its offerings and redefine the luxury travel experience, it stands at the forefront of a new era in air travel. By providing an exclusive, serene, and personalized journey that bypasses the traditional airport terminal experience, PS is not just changing how we travel; it is elevating the entire concept of what luxury travel can be. With exciting developments on the horizon, including new hubs in Dallas Fort Worth and Miami, the future looks bright for PS and its discerning clientele.
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