Omi: Revolutionizing Product Visuals in Luxury Retail

In a world where technology and luxury converge, Omi, a Paris-based startup, is making waves with its innovative approach to product visuals. Recently awarded the "Most Promising" prize at the 2024 LVMH Innovation Awards, Omi is at the forefront of transforming how luxury brands present their products. The award ceremony took place on June 12 at the prestigious VivaTech conference in Paris, hosted by Antoine Arnault, LVMH’s Image and Environment Director.

A Vision for the Future

Hugo Borensztein, co-founder and CEO of Omi, expressed that the award signifies a broader shift within the luxury and retail sectors. "Working with a Maison founded two centuries ago using the most advanced 3D and AI technologies expresses LVMH’s bold, innovation-inspired vision. We are both honored and proud to be part of this adventure," he stated. This sentiment encapsulates the essence of Omi’s mission: to blend tradition with cutting-edge technology.

AI-Driven Visuals for Luxury Brands

Omi specializes in leveraging 3D technology to streamline content creation for luxury brands, significantly reducing costs while enhancing quality. The startup’s tools enable the scalable production of photorealistic visuals, which are essential for online retail and marketing. According to Omi’s website, their technology allows brands to create stunning visuals that resonate with consumers, ultimately driving sales.

The company has already collaborated with notable brands, including Guerlain, an LVMH-owned beauty house. These partnerships have resulted in high-end product visual campaigns that successfully merge legacy identity with modern production speed. This innovative approach not only elevates the brand’s image but also enhances customer engagement.

Collaborations with Industry Giants

During the VivaTech conference, L’Oréal announced a partnership with Omi, introducing a new visual design process powered by Omi’s 3D AI platform. This collaboration is part of L’Oréal’s broader AI strategy within its CREAITECH platform, showcasing how major players in the beauty industry are embracing technological advancements to enhance their offerings.

LVMH’s Commitment to Innovation

The LVMH Innovation Award program, now in its ninth year, highlights startups that are shaping the future of the luxury ecosystem. This year’s competition featured three top prizes, with Omi taking home the "Most Promising" award. The Best Business Award went to Kahoona, a U.S.-based company recognized for its personalization work with Dior, while the Best Impact Prize was awarded to Genesis, a French startup collaborating with Moët Hennessy to improve soil health in vineyards.

LVMH Chair and CEO Bernard Arnault praised the finalists for their entrepreneurial spirit and hard work, emphasizing that innovation is central to the group’s mission of excellence. "Innovation has always energized the growth of our Maisons and their desirability. This innovation is not an end in itself, but rather a means to achieve excellence," Arnault remarked.

A New Class of AI-Powered Creative Startups

Omi’s technology allows brands to transform static product data into interactive 3D content that can be deployed across various platforms, including websites, e-commerce sites, and social media. By eliminating the need for traditional photography and lengthy post-production workflows, Omi’s platform generates high-fidelity visuals directly from 3D models. This not only streamlines product rollout but also accelerates campaign development, making it a game-changer for luxury brands.

With LVMH recognizing Omi as a leader in innovation and a new partnership underway with L’Oréal, the startup is poised to drive broader adoption of AI-powered visual platforms in the luxury sector. As the industry evolves, Omi stands at the forefront, ready to redefine how luxury products are visualized and marketed.

In conclusion, Omi’s innovative approach to product visuals, combined with its strategic partnerships and recognition from industry leaders, positions it as a key player in the future of luxury retail. As technology continues to reshape the landscape, Omi is set to lead the charge, merging tradition with innovation to create captivating experiences for consumers.