Leviev Appoints Giovanni Mattera-Vairo to Crucial Executive Position to Drive Growth Initiatives

Leviev Appoints Giovanni Mattera-Vairo as Managing Director: A New Era for the High Jewelry Firm

Leviev, the prestigious high jewelry firm renowned for its exquisite diamonds, has recently announced the appointment of Giovanni Mattera-Vairo as its new managing director. This strategic move is part of Leviev’s ambitious growth strategy, which includes a comprehensive rebranding initiative and an expansion into retail through the introduction of the brand’s first shop-in-shop locations.

A Vision for Growth

The creation of the managing director position reflects Leviev’s commitment to accelerating its growth trajectory in the luxury jewelry market. Under the leadership of second-generation diamantaires Chagit Leviev, president and CEO of Leviev Group USA, and Greg Sofiev, CEO and creative director of Leviev Diamonds, the company is embarking on a transformative journey. This strategy commenced late last year with the opening of a new retail showroom in New York City, designed to provide an intimate and sophisticated experience for clients.

Leviev’s executives have expressed confidence in Mattera-Vairo’s ability to drive the company’s strategic transformation. His extensive background in the luxury sector, combined with a shared passion for Leviev’s core values—exclusivity, exceptional craftsmanship, and personalized client experiences—positions him as a key player in the brand’s future.

Giovanni Mattera-Vairo: A Wealth of Experience

Giovanni Mattera-Vairo brings a wealth of experience to his new role, having previously served as the chief executive officer of Gismondi 1754 in the Americas. His impressive resume also includes a tenure as president of de Grisogono for North America and a role as the sales and marketing director for Versace in North America. This diverse background equips him with a deep understanding of the luxury market and the evolving needs of today’s discerning clients.

In a statement regarding his appointment, Leviev emphasized the importance of Mattera-Vairo’s expertise in navigating the complexities of the luxury landscape. As the company prepares to unveil a new brand campaign and expand its presence in key luxury markets, his leadership will be instrumental in introducing Leviev to a new generation of jewelry aficionados.

Evolving Client Expectations

The luxury jewelry market is undergoing significant changes, with clients increasingly seeking more than just exceptional quality; they desire a personal connection with the brands they choose. Greg Sofiev highlighted this shift, noting that Leviev’s bespoke jewelry services have been met with resounding success. The company plans to expand its custom design and direct sales offerings, making these services a cornerstone of its business model.

This focus on personalization aligns with the broader trends in luxury retail, where consumers are looking for unique experiences and meaningful connections with the brands they support. Leviev’s commitment to providing an intimate client experience is expected to resonate well with today’s luxury consumers.

Recent Highlights and Future Endeavors

Leviev has recently made headlines by dressing individuals for the 2025 presidential inauguration balls and showcasing high jewelry pieces at the 2024 Fall New York Fashion Week. Notably, the brand introduced an exclusive co-designed diamond necklace in collaboration with designer Bach Mai, further solidifying its presence in the fashion world.

As Leviev continues to evolve, the company remains dedicated to maintaining its legacy as a world leader in diamond jewelry. The integrated model employed by Leviev, overseeing every stage of product development from design to sourcing, has contributed to its reputation for commanding record hammer prices at auctions.

Conclusion

With Giovanni Mattera-Vairo at the helm as managing director, Leviev is poised to embark on an exciting new chapter. The combination of strategic growth initiatives, a commitment to exceptional craftsmanship, and a focus on personalized client experiences positions Leviev to thrive in the competitive luxury jewelry market. As the brand prepares to unveil its new identity and expand its retail presence, it will undoubtedly continue to captivate the hearts of jewelry aficionados around the world.