Princess Yachts Celebrates 60 Years of Innovation and Luxury on the Water

In 2025, Princess Yachts proudly celebrates its 60th anniversary, marking six decades of setting the standard in luxury yacht craftsmanship. What began in a modest boatyard in Plymouth, England, in 1965 has grown into one of the world’s most respected yacht brands, known for its uncompromising commitment to design, performance, and innovation. The company was founded by David King and two friends, and their first vessel—Project 31—quickly captured the attention of boating enthusiasts across the UK. That modest beginning laid the groundwork for a global brand that today represents British marine engineering at its finest.

Over the years, Princess Yachts has continually evolved while remaining true to its founding values. From the sleek and sporty V Class to the elegant F Class flybridge models and the expansive X Class superyachts, the brand has consistently introduced segment-defining designs. Today, Princess operates from a state-of-the-art facility in Plymouth, employing over 3,000 people and exporting yachts to more than 65 countries. This growth reflects a balance of heritage craftsmanship with forward-thinking technology, keeping Princess at the forefront of luxury marine innovation.

To mark its 60th anniversary, Princess has launched a special edition of one of its most iconic models—the V40. The 60th Anniversary Edition V40 features a refreshed exterior profile, a unique vignetted hull graphic, and a ’60 years’ emblem integrated throughout the design. Customizable canopy flashes and color-matched upholstery enhance the sense of exclusivity, while a bespoke three-spoke steering wheel and embroidered helm seat add elegant finishing touches. It’s a celebration not just of a model, but of a legacy built on precision, luxury, and style.

The company is also engaging clients, dealers, and yacht enthusiasts worldwide through a year-long celebration that includes exclusive events, brand storytelling campaigns, and international showcases. One of the major highlights of the year is the British Motor Yacht Show, where Princess Motor Yacht Sales will display the V40 60th Anniversary Edition alongside several new and flagship models, such as the all-new F58, the innovative Y72, and the dynamic S65. These appearances provide a unique opportunity for the public and press to experience firsthand the quality and evolution of Princess Yachts.

Throughout 2025, Princess is emphasizing not just its past, but its vision for the future. With sustainability becoming an increasingly important focus in the yachting industry, Princess continues to invest in research and development that aims to reduce environmental impact. Recent efforts have included hybrid propulsion trials and new hull designs aimed at improving efficiency and reducing emissions. As the company looks ahead, its leadership remains committed to blending timeless design with responsible innovation—ensuring that Princess continues to define the future of luxury yachting.

CEO Will Green reflected on the milestone by saying, “Reaching our 60th anniversary is a momentous achievement that fills us with immense pride. It’s a testament to the enduring commitment of our talented team—past and present—and the loyalty of our clients around the world. This is not just about reflecting on our rich history of craftsmanship and innovation, though. It is as much about looking forward to the next 60 years and ensuring we continue to deliver exciting, segment-defining products with that distinctive, unparalleled Princess luxury.” His words underscore the company’s dual focus on honoring its heritage while shaping what’s next.

As Princess Yachts embarks on this celebratory year, the brand remains a symbol of British luxury and engineering. From the first sketch of Project 31 to the digitally designed hulls of today’s superyachts, the Princess story is one of passion, precision, and progress. Whether you’re stepping aboard a classic model or experiencing a next-generation flagship, the spirit of Princess Yachts endures: one of excellence without compromise. And as the company looks ahead to the decades to come, its legacy is as vibrant and ambitious as ever.

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