Reuben Brothers eye W South Beach upgrades, including members-only club

Reuben Brothers is looking to upgrade its W South Beach. The London-based investment firm, led by billionaire brothers Simon and David Reuben, is going before the Miami Beach Preservation Board for approval on Tuesday. The planned changes include a members-only social club, a French bakery and a new beachfront restaurant. ​ Reuben Brothers paid more than $400 million in 2024 for the oceanfront condo-hotel at 2201 Collins Avenue, acquiring the hotel component and a chunk of the condo-hotel units from Aby Rosen’s RFR Realty and David Edelstein’s Tricap. Completed in 2009, the 19-story, twin-tower property has 407 units.  Now, the […]

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