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Branding

3 Articles
Business

From Pizza to Hut: A Playful Pivot in Brand Strategy

Exploring Pizza Hut's temporary rebranding as 'HUT' to engage football fans, highlighting innovative marketing strategies in the restaurant industry.

Business

The Art of Ritual: How Iconic Brands Cultivate Loyalty through Meaningful Experiences

Explore how brands like Guinness, Corona, and Spotify leverage rituals to create lasting customer loyalty and emotional connections, redefining branding in the modern...

Business

Merlin the Duck: A Feathered Phenomenon in the Heart of Mexico’s World Cup Fervor

Discover how a street vendor's duck became an unofficial mascot for Mexico during the World Cup, capturing hearts and igniting discussions on brand...

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