WISeKey’s WISe.ART 3.0: A New Era for Digital Art at NFC Lisbon

On June 5, 2025, the vibrant city of Lisbon will host a groundbreaking event in the world of digital art and technology. WISeKey International Holding Ltd, a leader in cybersecurity and blockchain solutions, will present Faben’s innovative project, MLove, at the NFC Lisbon conference. This presentation will take place on the Alpha Stage at 4:30 PM, marking a significant moment in the evolution of digital art marketplaces.

The Rise of WISe.ART

Since its inception in 2021, WISe.ART has emerged as one of the largest Web3 marketplaces for digital art, NFTs, and crypto collectibles. The platform has been at the forefront of numerous pioneering NFT projects, combining trusted digital identity with robust cybersecurity measures. WISe.ART is not just a marketplace; it is a transformative space that redefines how digital art and luxury collectibles are created, verified, and traded.

The platform stands out for its commitment to secure digital identity and compliance with international standards, making it a trusted choice for institutional and philanthropic NFT applications. This focus on security and transparency has positioned WISe.ART as a leader in the digital art economy, empowering creators and collectors alike.

Faben’s MLove: A Unique Artistic Vision

Faben, an internationally renowned artist known for his innovative sculptures and installations, will unveil his holograms at NFC Lisbon. The MLove project is a multifaceted initiative that integrates NFTs, NFCs, physical art pieces, and an AI community-building app. This project aims to promote global beauty and peace through art, transforming MLove into a game, an interactive companion, and a source of health and educational guidance.

The integration of holograms with NFTs is particularly noteworthy. Each hologram will be identifiable through WISeKEY chips, linking them to their respective NFTs on the WISe.ART blockchain. This innovative approach not only enhances the value of the artwork but also establishes a direct connection between digital and physical assets.

A Revolutionary Concept: Linking Holograms to Real-World Assets

The presentation of Faben’s holograms at NFC Lisbon represents a world premiere, showcasing a groundbreaking concept where a hologram and a token are linked to a Real World Asset (RWA). This innovative approach is set to revolutionize the future of art, creating new avenues for interaction and engagement between artists and their audiences.

Faben’s Mr. Love sculpture, which embodies goodwill and positivity, will serve as a central theme in the MLove project. By leveraging technology, Faben aims to reach new frontiers in communication and artistic expression, making art accessible and meaningful for all generations.

The NFC Summit: A Hub for Creativity and Innovation

The NFC Summit is an annual event that brings together the creative economy and Web3, encompassing art, fashion, gaming, and music. This year, the summit promises to be an exhilarating experience, featuring live performances, conferences, and exhibitions that blend virtual and physical realities. Major players in the Web3 space, along with investors and media from around the globe, will gather to discuss current trends and showcase innovative projects.

The event will take place in a historical venue in the heart of Lisbon, providing a fitting backdrop for the convergence of creativity and technology. Attendees can expect three days of engaging discussions, performances, and networking opportunities that celebrate the future of digital art and culture.

About WISeKey and Its Vision

WISeKey International Holding Ltd is a Swiss-based company that specializes in cybersecurity, digital identity, and IoT solutions. With a diverse portfolio of subsidiaries, WISeKey is dedicated to securing the digital landscape while focusing on innovation and technological advancement. The company’s mission is to create a secure digital identity ecosystem for individuals and objects, utilizing blockchain, AI, and IoT technologies.

WISeKey’s commitment to security is exemplified by its deployment of over 1.6 billion microchips across various IoT sectors. These technologies not only enhance security but also generate valuable data that can be analyzed to prevent equipment failures and improve overall efficiency.

Conclusion

As WISeKey prepares to unveil Faben’s MLove at NFC Lisbon, the intersection of art and technology is set to take center stage. This event marks a significant milestone in the evolution of digital art, showcasing the potential of NFTs and holograms to create meaningful connections between artists and their audiences. With its innovative approach and commitment to security, WISe.ART is poised to redefine the future of the digital art marketplace, empowering creators and collectors in an ever-evolving landscape.

For more information about WISe.ART and its initiatives, visit www.wise.art.