A Journey Driven by Instinct
In the vibrant realm of art collecting, intuition often reigns supreme. For Nacho Polo and Robert Onuska, co-founders of the esteemed design gallery Studiotwentyseven, the act of collecting transcends mere acquisition; it is a visceral experience brimming with emotion and instinct. Their approach reflects a deep-seated belief that the initial reaction to a piece is paramount. This philosophy not only shapes their own collection but also informs their curatorial practice, offering insight into the psychology that underpins the art market.
Emotional Resonance in Collecting
Polo and Onuska emphasize the significance of emotional connection in the collecting process. The duo finds that the pieces they are drawn to resonate on a personal level, often stirring memories or evoking powerful sentiments. This emotional engagement transforms art from a commodity into a cherished possession, further enhancing its value. They advocate for collectors to trust their instincts and to embrace the immediacy of their reactions, which can ultimately lead to the discovery of extraordinary works.
Missed Opportunities and Aspirations
However, even the most seasoned collectors experience the pang of regret. Polo reflects on a particular sculpture by Nick Cave that slipped through their fingers—an instance that serves as a reminder of the fleeting nature of opportunity in the art world. Such experiences underscore the importance of acting decisively and maintaining a keen awareness of the ever-shifting landscape of art. This narrative is not unique to Polo and Onuska; it resonates with many collectors who have faced similar dilemmas, highlighting the precarious balance between desire and availability in the pursuit of art.

The Allure of Rarity
As they navigate the intricate art market, Polo and Onuska exhibit a discerning eye for rarity. Their admiration for works by iconic artists, such as Jean-Michel Basquiat, speaks to their appreciation for pieces that hold significant cultural and historical weight. Basquiat’s oeuvre, characterized by its raw emotionality and social commentary, embodies a blend of artistic prowess and market significance that attracts collectors worldwide. The duo’s aspiration to include a Basquiat in their collection is not merely a quest for prestige; it reflects a deeper understanding of the artist’s legacy and the lasting impact of his work on contemporary art.
Market Dynamics and Collector Psychology
The art market is a complex ecosystem, influenced by trends, provenance, and the fluctuating value of pieces. Polo and Onuska are acutely aware of these dynamics, which can significantly affect a collector’s journey. They recognize that understanding market trends is essential, yet they remain steadfast in prioritizing emotional connections over financial motivations. This balance fosters a more profound appreciation for art, allowing their collection to evolve organically rather than being dictated solely by market forces.
Cultivating a Personal Collection
In their pursuit of art, Polo and Onuska encourage aspiring collectors to cultivate a personal narrative through their collections. This philosophy extends beyond the mere acquisition of artworks; it involves curating a cohesive story that reflects individual tastes, experiences, and values. They advocate for an authentic approach, suggesting that collectors should seek pieces that resonate with their identity rather than conform to prevailing trends. This strategy not only enhances the personal significance of the collection but also positions it as a testament to the collector’s journey and growth.
A Legacy of Passion
As Polo and Onuska continue to navigate the exciting world of art collecting, their journey serves as an inspiration for both seasoned collectors and newcomers alike. Their insights into the instinctual nature of collecting highlight the importance of emotional connections, the thrill of discovery, and the courage to act on one’s impulses. In a city like Miami, with its burgeoning art scene and diverse cultural landscape, these principles resonate deeply, encouraging a new generation of collectors to trust their instincts and embrace the transformative power of art.

Editorial note: This article was created by A Bit Lavish Miami’s Magazine as an original editorial reinterpretation based on publicly available reporting. Original source: theartnewspaper.com. Read the original article here: https://www.theartnewspaper.com/2026/05/13/nacho-polo-and-robert-onuska-on-the-process-of-collecting.
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