Qatar’s Prime Minister Opens DJWE, Showcasing Global Luxury Brands

DOHA — September 29, 2026

In a significant development for the luxury goods sector, Qatar’s Prime Minister, Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani, officially inaugurated the Doha Jewelry and Watches Exhibition (DJWE) today. This year’s exhibition features over 500 brands from 30 countries, underscoring Qatar’s growing prominence as a hub for luxury goods and international trade.

The DJWE, held at the Doha Exhibition and Convention Center, has become a key event in the global luxury calendar since its inception. This year’s edition is particularly noteworthy as it showcases a diverse array of brands, including both established luxury names and emerging designers. The exhibition is expected to attract thousands of visitors, including industry professionals, collectors, and luxury enthusiasts.

The opening ceremony was attended by various dignitaries, including members of the Qatari royal family, government officials, and representatives from the participating brands. The Prime Minister emphasized the importance of the event in promoting Qatar’s economic diversification strategy, which aims to reduce reliance on oil and gas revenues by fostering sectors such as tourism and luxury retail.

The DJWE is not only a platform for showcasing exquisite jewelry and timepieces but also a reflection of the broader trends in the luxury market. The participation of over 500 brands indicates a robust interest in the region, particularly as the Middle East continues to emerge as a significant market for luxury goods. The event is expected to generate substantial economic activity, with estimates suggesting that it could contribute millions to the local economy through tourism and retail sales.

This year’s exhibition comes at a time when the global luxury market is experiencing a resurgence, driven by increasing consumer demand in emerging markets and a growing appetite for high-end products. The DJWE serves as a barometer for these trends, providing insights into consumer preferences and market dynamics.

As the exhibition unfolds, it will be closely monitored by industry analysts and stakeholders, who will be looking for indications of future trends in luxury consumption. The event is set to run until October 5, 2026, and is expected to feature a series of workshops, panel discussions, and networking opportunities for industry professionals.

In conclusion, the opening of the DJWE marks a pivotal moment for Qatar and the luxury goods sector at large. With its extensive international participation and focus on innovation in design and craftsmanship, the exhibition is poised to reinforce Qatar’s status as a leading destination for luxury and a key player in the global market.

Source: The Peninsula Qatar