Sylvi: Redefining Luxury in India’s Watch Industry

For decades, India’s watch industry has been characterized by a stark divide: basic, functional models on one end and ultra-expensive luxury imports on the other. However, nestled between these two extremes was a significant gap—elegant, durable watches that felt aspirational yet remained affordable. Sylvi, founded in 2015 in Surat by Krushna Ghevariya and Ishan Kukadia, has stepped in to fill this void. The brand is rewriting the definition of luxury for Indian consumers, with a mission to create world-class watches rooted in Indian craftsmanship, all without the hefty price tag associated with foreign brands.

From Surat to the World

The inception of Sylvi was driven by a simple yet powerful belief: why can’t India produce watches that are stylish, high-quality, and accessible? What began as a visionary idea in Gujarat has blossomed into a brand trusted by thousands across India. Sylvi has built its reputation not merely by selling timepieces but by celebrating Indian design sensibilities and providing a platform for local talent. The brand’s journey from a small town in India to a recognized name in the watch industry exemplifies the potential of homegrown innovation.

Craftsmanship Meets Innovation

At the heart of Sylvi’s offerings is a commitment to craftsmanship and innovation. Each watch is designed and assembled in India, seamlessly blending modern technology with the skills of local artisans. The brand boasts a diverse range of products—from classic analogues and bold chronographs to modern hybrid and digital watches—ensuring there’s a piece for every occasion.

What truly sets Sylvi apart is its relentless pursuit of innovation. The Prototype Programme invites customers to test designs before they hit the market, fostering a unique co-creation model in India. Additionally, the Certified Imperfect Collection redefines sustainability by offering slightly imperfect, yet fully functional watches—with a warranty—thereby minimizing waste. Sylvi is also exploring solar-powered watches, merging luxury with green technology, and paving the way for a more sustainable future.

Affordable Luxury, Without Compromise

Sylvi challenges the conventional notion that luxury must come with a hefty price tag. By manufacturing locally and avoiding excessive retail markups, the brand offers premium-quality watches at accessible prices. This approach not only democratizes luxury but also empowers consumers to invest in high-quality timepieces without breaking the bank.

More Than Just a Brand

Purpose runs deep in Sylvi’s narrative. The company is dedicated to creating jobs, empowering women, and contributing to education through its Timekeepers of Tomorrow initiative, which donates watches to rural students. Furthermore, Sylvi employs recyclable packaging and eco-friendly materials to minimize its environmental footprint, demonstrating a commitment to sustainability that resonates with socially conscious consumers.

Winning Hearts Everywhere

Sylvi’s designs are inclusive, appealing to a diverse audience that ranges from young professionals to seasoned collectors. For men, bold chronographs and hybrid models exude confidence and style. For women, minimalist and versatile pieces complement both traditional and modern attire, making them suitable for various occasions. This inclusivity has helped Sylvi carve out a niche in the competitive watch market, winning hearts across demographics.

Global Ambitions

As Sylvi strengthens its foothold in India, it is also setting its sights on international expansion. The company plans to increase exports and build a truly global identity as a Made in India luxury brand. By 2040, Sylvi aims to capture 10% of India’s watch market while scaling its operations globally, positioning itself as a formidable player on the world stage.

Redefining Indian Luxury

In less than a decade, Sylvi has demonstrated that luxury does not need to be synonymous with foreign brands or exorbitant prices. By combining craftsmanship, innovation, and affordability, it has created a new category of valued luxury. From Surat to Milan, the brand is ticking towards a future where Indian watches proudly stand shoulder to shoulder with the world’s best. Sylvi is not just a watch brand; it is a movement that redefines what luxury means in the context of Indian craftsmanship and consumer aspirations.