The reluctant builder? Inside Jeff Greene’s stalled West Palm Beach projects

Before the pandemic, generational wealth migration and the seemingly endless stream of headlines about Steve Ross transforming West Palm Beach, there was Jeff Greene. He saw a diamond in the rough more than a decade ago. “Sitting in my private plane at the airport, it struck me that there were 300 to 400 other private jets there,” he told The Real Deal in a 2016 interview. “How can a city with this much wealth and education have so few amazing buildings, restaurants and hotels?” The billionaire real estate investor laid out his plans for reinventing the coastal city. By that […]

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