Playboy Relocates GQ to Miami Beach, Launches New Club

Miami Beach Welcomes Playboy: A New Era Begins

Hold onto your sunscreen, Miami Beach! Playboy—yes, that legendary lifestyle icon—is packing up from L.A. and turning our sandy shores into its new global nerve center. This isn’t just a relocation; it’s a cultural jet-setter’s dream come true, poised to reshape our city’s vibe with entertainment, innovation, and electric energy. The iconic brand has chosen the ultra-luxurious RIVANI Miami Beach as its new home base.

A Bold, Strategic Win for Miami Beach

On August 13, 2025, Playboy, Inc. officially announced its decision to relocate its global headquarters from Los Angeles to Miami Beach. This move is not merely cosmetic; it signals Playboy’s intent to anchor itself in one of America’s most dynamic, culturally vibrant, and business-friendly cities.

For Miami Beach, this translates to high-paying jobs, new economic opportunities, and a renewed spotlight as a global hub for arts, entertainment, and lifestyle. City officials are thrilled, and so is Robert Rivani—the hospitality and real estate visionary behind RIVANI Miami Beach, a $100 million “Class X” office redevelopment located at 1691 Michigan Avenue, just steps from Lincoln Road. “Securing a top-tier, globally recognized company like Playboy underscores the level of prestige and energy we are bringing to RIVANI Miami Beach,” says Rivani.

Why RIVANI? The Perfect Headquarters Fit

Designed by the award-winning Rockwell Group and inspired by Rivani’s hospitality experience, RIVANI Miami Beach blends five-star hospitality, curated wellness, and elevated design—setting a new benchmark for commercial office buildings in South Florida.

This penthouse space will provide Playboy’s global team with access to full-service concierge and valet, a world-class spa and fitness center, a meditation room, a living room-style lounge for meetings, an Omakase restaurant, a hidden speakeasy, and private event venues. The building’s lifestyle-driven approach aligns perfectly with Playboy’s own brand of luxury, exclusivity, and experience.

The Spectacular Playboy Club: Heritage Meets Cutting-Edge Hospitality

In addition to its high-profile move into RIVANI, Playboy is partnering with a top-tier hospitality company to develop a brand-new Playboy Club in Miami Beach. Expect a world-class restaurant and an exclusive members-only enclave inspired by the legendary Playboy Mansion.

Imagine modern luxury mingled with nostalgia: Playmate-inspired service, immersive ambiance, and members-only flair—all set against Miami Beach’s glittering nightlife backdrop.

Next-Gen Content Creation Hub

Playboy’s RIVANI headquarters will also house state-of-the-art content studios designed for:

• Original podcasts
• Fashion and editorial photography
• Multimedia production
• The expansion of its global creator network

RIVANI’s advanced infrastructure and luxury environment make it the ultimate creative hub—fusing business, entertainment, and lifestyle in one address.

A Milestone for Both Brands

This announcement marks a turning point for Robert Rivani’s own company. Alongside Playboy’s arrival, Black Lion has officially rebranded as RIVANI, reflecting its evolution into a leader in lifestyle-driven commercial development. “Black Lion laid the foundation, and RIVANI is the evolution,” says Rivani. “We’re continuing to disrupt the industry with a timeless, elegant, and intentional approach.”

Why This Matters Big Time for Miami

Economic Windfall: Corporate headquarters bring jobs, contracts, and attention. Miami is gaining a global brand with serious staying power.

Cultural Cred: Playboy’s move underscores Miami’s reputation as a global style and lifestyle capital—where bold meets beautiful.

Tourism & Buzz: A new Playboy Club means major media exposure, influencer visits, and a fresh reason for travelers to flock here.

Creative Capital: RIVANI strengthens Miami Beach’s position as a powerhouse for content creation.

In summary, Playboy’s relocation to Miami Beach is not just a corporate move; it’s a cultural shift that promises to invigorate the local economy, enhance the city’s global reputation, and create a vibrant new hub for creativity and entertainment. Miami Beach is ready to embrace this new chapter, and the world will be watching.